Alex Morrison is a product designer with over 20 years of experience in bringing world class products to market.

As a certified SolidWorks professional, he takes pride in developing highly detailed CAD packages that help get products to market fast.

His design philosophy is to look through the lens of the end user and develop designs that function well, look great, whilst keeping a constant eye on how they are effectively manufactured and ready for market.

Alex has worked in a variety of different industries ranging from consumer electronics, renewables, furniture design, sporting goods and aerospace. This breadth of experience has taught him many lessons on how best to tackle difficult design problems and build robust CAD that forms the foundation for a successful new product.